Rom - After Dark
ROM
Love lives in a moment, but a museum holds centuries.
ROM After Dark: Valentine’s Edition transforms the Royal Ontario Museum into a space where permanence and ephemerality collide — where ancient artifacts stand still as music pulses through the galleries, where shifting light moves across fossils and stone, and where guests create fleeting, intimate memories inside a building devoted to deep time; the campaign identity reflects this tension through refined, heritage-inspired typography paired with contemporary layouts, shadow-driven visuals, and restrained romantic tones, framing love not as cliché symbolism but as discovery — a temporary spark unfolding within a timeless institution.
Royal Ontario Museum
Campaign Design
02.13.26
Royal Ontario
Museum
Royal
Ontario
Museum
Love
After Dark
M
Campaign
LOVE AFTER DARK
at ROM
After years of hosting one of Toronto’s most anticipated cultural nights, ROM After Dark has become a space where art, history, music, and nightlife collide. For Valentine’s Day, the opportunity is even more powerful: to transform the museum into an immersive atmosphere of romance, curiosity, and connection.
This campaign proposes a refined, emotionally intelligent visual system designed specifically for ROM After Dark: Valentine’s Edition — elevating the event beyond party promotion into a cultural experience.
The goal is simple but ambitious: create a distinctive, design-forward identity that balances romance with intellectual edge. A system that feels elevated, contemporary, and museum-worthy — not cliché or over-styled. Something that honors the Royal Ontario Museum’s institutional prestige while amplifying the intimacy and energy of Valentine’s night.
Scope: Visual identity concept, campaign art direction, typography system, digital and print collateral, social assets, environmental graphics, motion direction.
Designer: Julien Rank
Valentine’s Edition
Royal
Ontario
Museum
Valentine’s Edition
ROM
After Dark
Royal
Ontario
Museum
Painting
Beyond the
Museum
02.13.26
Valentine’s Edition
rom.on.ca