Julien Rank - Visual Designer

Rom - After Dark

ROM

Love lives in a moment, but a museum holds centuries.

ROM After Dark: Valentine’s Edition transforms the Royal Ontario Museum into a space where permanence and ephemerality collide — where ancient artifacts stand still as music pulses through the galleries, where shifting light moves across fossils and stone, and where guests create fleeting, intimate memories inside a building devoted to deep time; the campaign identity reflects this tension through refined, heritage-inspired typography paired with contemporary layouts, shadow-driven visuals, and restrained romantic tones, framing love not as cliché symbolism but as discovery — a temporary spark unfolding within a timeless institution.

Royal Ontario Museum

Campaign Design

Campaign

LOVE AFTER DARK

at ROM

After years of hosting one of Toronto’s most anticipated cultural nights, ROM After Dark has become a space where art, history, music, and nightlife collide. For Valentine’s Day, the opportunity is even more powerful: to transform the museum into an immersive atmosphere of romance, curiosity, and connection.

This campaign proposes a refined, emotionally intelligent visual system designed specifically for ROM After Dark: Valentine’s Edition — elevating the event beyond party promotion into a cultural experience.

The goal is simple but ambitious: create a distinctive, design-forward identity that balances romance with intellectual edge. A system that feels elevated, contemporary, and museum-worthy — not cliché or over-styled. Something that honors the Royal Ontario Museum’s institutional prestige while amplifying the intimacy and energy of Valentine’s night.

Scope: Visual identity concept, campaign art direction, typography system, digital and print collateral, social assets, environmental graphics, motion direction.

Designer: Julien Rank

Valentine’s Edition

Royal

Ontario

Museum

Valentine’s Edition

02.13.26